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QronoPlay

France

QronoPlay in France — Marketing Games for the French Market

67M consumers

Why this market

France is the leading e-commerce market in the European Union according to FEVAD, with over 67 million connected consumers. French SMEs are looking for simple solutions to engage their customers while complying with GDPR regulations.

QronoPlay was born in Normandy, developed for French merchants. The platform is hosted in France (OVH), invoiced in euros excl. VAT, and fully compliant with French legal requirements: GDPR, legal notices, game regulations.

Whether you are a restaurant owner in Lyon, a national franchise, or a tourism office in Brittany, QronoPlay offers marketing games tailored to your local audience.

Adapted features

  • GDPR compliant — data hosted in France (OVH, Roubaix)
  • Interface and customer support in French
  • Invoiced in euros excl. VAT, French VAT applicable
  • Customisable game regulations (French law)
  • Integrated anti-fraud adapted to French user behaviour

Local use cases

Restaurants

A restaurant in Rouen runs a QR code instant win on tables: scan, 10-second game, win a dessert. Engagement rate: +40% on customer returns.

Normandy Tourism Office

The Cherbourg tourism office creates a "Do you know Normandy?" quiz via QR code in hotels and campsites. Collects GDPR opt-in leads for their newsletter.

Festivals & Events

A music festival deploys a prize wheel at partner stands. Participants win merchandise or discounts for the next edition.

Key market figures

€159.9 bn
E-commerce turnover 2023
Source: FEVAD, annual report 2023
42.9 M
Online shoppers
Source: FEVAD, consumer observatory 2023
87%
Smartphone penetration
Source: ARCEP, digital barometer 2023

Local regulations

Every marketing game campaign run in France falls under the GDPR, enforced by the CNIL (French data protection authority). QronoPlay hosts personal data in France at OVH (Roubaix datacenter), never transfers player contact details to unauthorised third parties, and provides a processing register compliant with Article 30 of the GDPR. Participants hold access, rectification and deletion rights under the French "Informatique et Libertés" Act.

Prize draws are governed by articles L.121-36 et seq. of the French Consumer Code. Since the March 17 2014 law, a bailiff statement is no longer systematically required, but regulations must be drafted, dated and made freely available to participants. Instant-win games without a draw are exempted. French VAT (20% standard rate) applies to QronoPlay subscriptions billed to businesses established in France.

Frequently asked questions

Is QronoPlay GDPR-compliant under French law?

Yes. QronoPlay is operated by a French company, data is hosted with OVH in Roubaix, and the platform maintains a processing register compliant with Article 30 of the GDPR. The CNIL is the competent supervisory authority. Access, rectification and deletion rights are available from every game form.

Where is player data hosted in France?

Data is hosted in France with OVH Cloud at the Roubaix datacenter (Hauts-de-France). No personal data leaves EU territory. Backups are also located in France.

Is QronoPlay suitable for French restaurants?

Yes. Instant-win QR code games placed on tables are one of the most common use cases in French restaurants. QronoPlay ships pre-built templates (free dessert, coffee, or discount on the bill) and manages anti-duplicate frequency caps to prevent abuse.

Do I need a bailiff statement for a prize draw in France?

Since the March 17 2014 law (n° 2014-344), a bailiff statement is no longer systematically required for free prize draws. However, the terms and conditions must be drafted, dated, and freely available to participants. QronoPlay automatically generates a customisable regulations document for every campaign.

Can you invoice with French VAT?

Yes. Businesses established in France are billed with French VAT at the 20% standard rate. Invoices mention the SIRET number and the intra-community VAT number, and are compatible with French accounting software (Cegid, EBP, Sage, Pennylane).

What prizes are allowed in France?

Any legal prize: products, services, vouchers, discounts, invitations, trips, experiences. Cash prizes are allowed but must be explicitly mentioned in the regulations. Prizes involving alcohol are subject to the Évin law (prohibited if the game targets minors). Games requiring a purchase are governed by articles L.121-1 et seq. of the Consumer Code.

Other markets

Belgium
EU business hub (Brussels)
Switzerland
Highest purchasing power EU
Luxembourg
Highest GDP per capita worldwide

Pricing

Free 7-day demo — Starter €9.90/month — Pro €29.90/month — Business €99/month. Billed in EUR, VAT applicable by country.

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