Belgium

Belgium is the European business hub par excellence. Brussels hosts the headquarters of the European Union and numerous multinationals, creating a dense economic fabric of SMEs and service providers.

With 11.5 million consumers spread across three linguistic communities (French, Dutch, and German-speaking), Belgium requires marketing campaigns adaptable to multiple languages.

QronoPlay, available in French, English, and German, is naturally suited to the Belgian market. Euro billing and GDPR compliance make deployment straightforward for Belgian businesses.

Belgium applies the GDPR, supplemented by the Belgian Act of 30 July 2018 on the protection of natural persons with regard to personal data processing. The supervisory authority is the APD / GBA (Data Protection Authority) in Brussels. Consent must be freely given, specific, informed and unambiguous, and can be withdrawn at any time.

Contests and promotional games fall under the Code of Economic Law (Book VI) and, if chance is involved, under the Law of 7 May 1999 on games of chance, supervised by the Belgian Gaming Commission. Free marketing promotions (no purchase obligation, no financial stake) fall outside the scope of the gambling law. A clear, published, accessible set of rules must accompany every operation. Belgian VAT (21% standard rate) applies to Belgian businesses; reverse charge is available for intra-EU services with a valid BE 0XXX.XXX.XXX number.