Luxembourg

Luxembourg has the world's highest GDP per capita. Small in size (650,000 inhabitants), it is a major financial and institutional hub of the European Union, hosting many international companies and European institutions.

The density of businesses and high-income professionals makes Luxembourg a premium market par excellence. Marketing campaigns must reflect the quality and seriousness expected in this context.

QronoPlay, available in French, German, and English, is suited to the trilingual Luxembourg context. GDPR compliance is a non-negotiable prerequisite in this highly regulated market.

Luxembourg applies the GDPR, supplemented by the Act of 1 August 2018 organising the National Commission for Data Protection (CNPD). The CNPD, based in Belval, is particularly active on the control of sensitive data processing and international transfers. The Grand Duchy also hosts the Data Centre of several European institutions, making it a demanding regulated environment.

Prize draws and promotional operations fall under Luxembourg consumer law (Act of 30 July 2002 on commercial practices and the repression of unfair competition) and, for money games, under the Act of 20 April 1977 on the operation of games of chance. Free marketing promotions are allowed provided a publicly accessible set of rules and fair information. Luxembourg VAT (17% standard rate, the lowest in the EU) applies to companies established in Luxembourg.