Spain

Spain is the world's 2nd most visited tourist destination with over 85 million visitors per year. This flow of international consumers creates a unique opportunity for geolocalised marketing campaigns.

With 47 million consumers and one of Europe's most dynamic hospitality sectors, Spain is a prime market for QR code marketing games.

QronoPlay offers a Spanish-language interface and templates tailored to ferias, festivals, and Spanish tourism activations.

Marketing games run in Spain fall under the GDPR and the LOPDGDD (Organic Law 3/2018 on Data Protection), enforced by the AEPD (Spanish Data Protection Agency) in Madrid. QronoPlay guarantees explicit consent, transparent information, and easy exercise of the ARCO rights (access, rectification, cancellation, opposition) extended under the GDPR.

Promotional prize draws (concursos and sorteos) with free participation are not subject to Spain's Gambling Act (Ley 13/2011), which covers activities where chance and paid stakes coexist. Spanish VAT (IVA, 21% standard rate) applies to subscriptions billed to Spanish-resident companies. For prize draws, public publication of the bases legales (terms) and identification of the organiser are mandatory.