Nicolas Lecroëre
Founder, QronoPlay
Nicolas Lecroëre is the founder of QronoPlay, a SaaS platform for QR-code marketing games. He founded SAS Jalimani in 2017 to develop his own B2B products, alongside a salaried position in the Normandy regional press (network engineer then developer). His expertise covers the mechanics of marketing games, HMAC-signed QR codes and GDPR/DSGVO/LOPDGDD compliance. QronoPlay was publicly launched in 2025 and expanded across Europe in 2026 with 5 native languages (FR/EN/DE/ES/IT). Over 480 campaigns have been designed on the platform to date.
Areas of expertise
Engagement marketing & gamification
Designing marketing game mechanics (instant wins, prize wheels, 3D games) for retailers, restaurants and events.
Signed QR codes & European compliance
HMAC-SHA256 signed anti-fraud QR codes and multi-jurisdiction compliance (GDPR, DSGVO, LOPDGDD, Codice della Privacy).
Multi-tenant B2B SaaS
Multi-organization architecture, data isolation, native 5-locale internationalization, sovereign hosting on OVH France.
Timeline
- 2017
Founded SAS Jalimani
Founded a B2B SaaS publisher dedicated to engagement-marketing tools.
- 2025
QronoPlay public launch
Public release of the QR-code marketing game platform, hosted entirely in France on OVH.
- 2026
European expansion
Native internationalization in 5 languages (FR/EN/DE/ES/IT) to address pan-European markets.